The combination of acquisitions and the expansion of products and franchises has facilitated LiveXLive in becoming a top-rated music, entertainment and media services company. The new LiveOne name captures the core of the brand’s mission to be the one-stop platform for talent and fans alike for music, sports, esports, social media influence, lifestyle, podcasting, merchandise, publishing and technology. LiveOne builds upon the brand heritage created by the founder of Westwood One and PodcastOne, which was acquired by LiveXLive in July 2020. The PPV business is anticipated to be spun out as a separate public company and will be branded as PPVOne. Upon the rebranding approval, PodcastOne will remain unchanged, but Slacker will become SlackerOne, React Presents becomes ReactOne, its original content business will become StudioOne with its merchandising brand, CPS, becoming PersonalizedMerchOne.
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